As B2B companies look for areas of growth, going global and looking at emerging markets comes to the top of the list these days. The US economy has been on a good run from last year into 2012 but Europe is a big question mark.  Sizing up market estimates, sizes and plans is always a challenge.

One metric that can be used is to look at the revenue of the leading companies — The Global 5000. These companies represent approx $43 trillion of revenue, a major footprint across the globe. If we assume that B2B sales & marketing want to sell to these companies, most of the decisions will eventually be made at HQ … the home country of these corporations.  If your organization’s sales mirrored the global B2B market, the breakdown would look something like this:

  • US 35.7%
  • other Americas 3.2%
  • EMEA 32.1%
  • AsiaPac 29.1%

Every company will group their geographies differently and of course their business results, target markets and customer base will be different. Here are some examples of companies and their % of revenue by geographic regions:

Oracle Corp

  • Americas 51.5%
  • EMEA 32.3%
  • AP 16.2%

BASF

  • North America 20.6%
  • Europe 53.1%
  • AP 20%
  • ROW 6.4%

United Tech

  • US 52.6%
  • Europe 21.8%
  • AP 16.2%
  • Other 9.3%

Sojitz Corporation

  • Japan 67.7%
  • Americas 4.4%
  • Europe 3.4%
  • other Asia 20.8%
  • ROW 3.7%

Accenture

  • Americas 44.2%
  • EMEA 42.6%
  • AP 13.3%