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Things we find interesting, that may be useful to you, too.

What Market Metrics work for you?

With key concepts and phrases like big data, metrics, marketing analytics and benchmarks floating around our every day vocabulary we thought it appropriate to see how these might apply to the B2B marketplace. Both sales and marketing are trying to find opportunities -...

Companies Added to The Global 5000 – Q2 2012

More recent additions can be found in this post   We are constantly doing research on companies that come to our attention - -scouring lists, IPO filings, M&A activity are all part of the ever-changing landscape. In order to achieve & maintain a set of...

Can Social Media Work With Global 5000 Companies?

We recently came across a good article in Chief Marketer that focused on an IBM initiative to use social media with inside sales teams. This got us thinking - -does social media really work in B2B markets? From Facebook to Twitter, LinkedIn and YouTube, companies...

Is This Where B2B Sales is Heading?

There was a good article in Forbes today that speaks to the real challenge facing organizations today as they attempt to continue searching for ways to increase sales while struggling with the changing environment of social media tools & customer engagement. We...

A Profile of China’s Big Business

This week's earnings announcement by Apple highlighted the importance of China in the world market. Their sales success in China this quarter has been hailed by some as the reason Apple was able to beat the numbers this quarter. From the earlier days when the term...

Global 5000 Market Segments by Country

One of the tenets of B2B sales and marketing is a focus on various industries and increasingly, services and solutions are tuned to applications that often differ by vertical markets. It makes a lot of sense rather than thinking all geographies have the same make-up...

Global 5000 Spending by Country

Recently, we added dollar estimates for the amount each company in The Global 5000 spends in three areas - Corporate Training, IT and Marketing. If we look at these three areas, they all represent corporate spending on both internal staff and external products and...

IT Spending Added to Global 5000 Company Database

We have made some significant enhancements to the Global 5000 database including the addition of a $$$ estimate for IT spending on each company record in the database.  Along with this, we have also added a spending estimate for training dollars and marketing spend....

B2B Social Media & The Global 5000

As social media in B2B  continues to evolve, we have added a way to measure and compare the social media involvement of Global 5000 companies. Rather than try to evaluate the corporate presence, we have looked at using the LinkedIn profiles of employees in each of the...

American Airlines, Eastman Kodak and Facebook

Within a few short weeks the reports came out about 2 traditionalGlobal 5000 firms -- American Airlines and Eastman Kodak -- filed for bankruptcy. At the same time Facebook is filing for what is shpaing up to be one of the largest IPO's ever. None of this is exactly...

Global 5000 Companies in BRIC Countires

Emerging Markets and the BRIC countries seem to come in and out of popularity in recent years. The acronym BRIC has become synonymous with emerging markets. As the economy suffered in 2008 and 2009 many had hoped that growth in BRIC-like countries would help keep the...

Where do Private Companies fit in your Database Plan?

Most of the business press and financial news focuses our attention on public companies. Because they are public, information on those companies is easy to find and they issues all forms of communications to keep up their visibility. Private companies are private for...