Market Density and Concentration

One of the time honored market planning activities is to understand the density or concentration of target markets. The idea is that each market needs different resources and tactics to cover the major players and then attack the rest of the market. To look at the...

Matching Lists and The Global 5000

Years ago, as The Global 5000 database was being built, we researched every list of companies we could find. At the time (and it continues to this day) the big names most often mentioned were the Fortune 500 and the Forbes list of private companies. Each year, both...

A Heat Map Looking at Global Opportunities

In the previous update for The Global 5000 database, we took the revenue from all of the 5000 companies and examined the totals by industry group and by country. That view was a country view and showed for each of the top 20 countries (by global revenue) which...

Global 5000 Database Heat Map and – Q3 2015 update

During the third quarter of 2015, a total of 1,502 records were updated with their 2014 revenues and employee counts.  Along with these updates, 144 new records were added to the database and 41 records were deleted/removed from the active file. There are now a total...