Global M&A Activity – December 2012

Each month we track the corporate activity for the Global 5000 companies as they acquire new businesses or divest of various operations.  These ‘comings and goings’ are interesting and shape markets over time. In the short run, there are real implications...

Top 25 Countries for B2B Revenue

If your business requires a look at sizing or forecasting your market on a country basis, there are a number of ways to derive those estimates. We can suggest one method that uses the Global 5000 company revenue as a proxy for the size of the B2B markets. We took the...

A Look at IT Spending by Industry

As part of The Global 5000 company records, we added an estimate for % of revenue spent on IT after digging into various secondary research sources.  Taking that estimated % and applying it to all the records in the database by vertical market, yields some interesting...

What Market Metrics work for you?

With key concepts and phrases like big data, metrics, marketing analytics and benchmarks floating around our every day vocabulary we thought it appropriate to see how these might apply to the B2B marketplace. Both sales and marketing are trying to find opportunities...

Can Social Media Work With Global 5000 Companies?

We recently came across a good article in Chief Marketer that focused on an IBM initiative to use social media with inside sales teams. This got us thinking – -does social media really work in B2B markets? From Facebook to Twitter, LinkedIn and YouTube,...