In this economic mess, there is a lot of debate about which economy, which country and which industries will lead the way out of the doldrums.

Part of the interest is focused on companies and which ones are truly global and where are the companies located. In a world economy and one that has shrunk with technology and instant, constant information flow …. it matters less and less every day.

Take a company like Chevron (CVX : NYSE). It is headquartered in the US. It is in the top 10 in global revenues. But 2/3 of it’s revenue comes from outside the US. So, when thinking about marketing or selling to companies — it is less about where they say they are located. It is all about where their business comes from and therefore where their needs might be.