From a market planning perspective, keeping track of the big players in any market segment will provide a pretty good picture of the size, shape and direction of a market. One can see that using The Global 5000 database and looking at each industry/vertical segment compared to all the companies in that industry. We wanted to look at how the biggest of the big look when compared to the rest of the companies in their industry. To do that, we examined the largest companies in each of 20 different industries in the database.
We looked at 2 factors – revenue per employee and growth (CAGR) between 2009 and 2012 to see if the leaders outpace the rest of the market (albeit, it is the large Global 5000 firms). The answer is – yes, it does matter.
- The overall Global 5000 companies show a revenue per employee figure of $414,590 while the leaders are at $564,028
- Growth rates are 8.8% for the Global 5000 in total while the leaders came in at 11.1%
Those companies that want to sell to markets that are strong and growing would do well focusing their efforts on getting in with these largest firms.
The industries and leaders included in these calculations were:
- Agriculture & Farming – Cargill
- Automotive – Volkswagen
- Basic Materials – BASF
- Business Services – Google
- Construction – China State Construction Engineering
- Consumer Services – Disney
- Consumer, Personal Household Goods – Procter & Gamble
- Education – Benesse Holdings
- Financial Services – AXA
- Food & Beverage – Nestle
- Health Care – McKesson
- Industrials – Samsung Electronics
- Mining – Glencore International
- Oil & Gas – Exxon Mobil
- Publishing & Media – News Corp
- Retailers & Wholesalers – Wal-Mart Stores
- Technology – Apple
- Telecommunications – Nippon Telegraph & Telephone
- Transportation – Japan Post
- Utility Services – State Grid of China
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