Recently, we added dollar estimates for the amount each company in The Global 5000 spends in three areas – Corporate Training, IT and Marketing. If we look at these three areas, they all represent corporate spending on both internal staff and external products and services … and offer some of the best opportunities for outsourcing to other businesses.

Taking all three of those spending categories and adding them together, we get a total expenditure estimate that shows a market opportunity for industry suppliers. Totalling those dollars up by country can create a targeted priority list of countries with the best B2B potential. The dollar amounts shown here are in Billions of USD for the Top 25 countries.

  • USA $1,728
  • Japan $614
  • China $345
  • UK $285
  • France $284
  • Germany $274
  • South Korea $118
  • Italy $112
  • Netherlands $111
  • Canada $100
  • Switzerland $98
  • Spain $90
  • Brazil $75
  • Australia $68
  • Taiwan $62
  • India $62
  • Russia $52
  • Hong Kong $46
  • Mexico $37
  • Sweden $36
  • Belgium $34
  • Singapore $22
  • Denmark $20
  • South Africa $20
  • Malaysia $19