Recently, we added dollar estimates for the amount each company in The Global 5000 spends in three areas – Corporate Training, IT and Marketing. If we look at these three areas, they all represent corporate spending on both internal staff and external products and services … and offer some of the best opportunities for outsourcing to other businesses.

Taking all three of those spending categories and adding them together, we get a total expenditure estimate that shows a market opportunity for industry suppliers. Totalling those dollars up by country can create a targeted priority list of countries with the best B2B potential. The dollar amounts shown here are in Billions of USD for the Top 25 countries.

Leave a Reply

Your email address will not be published. Required fields are marked *