Articles in our Industry News Section

Selling Canada’s Energy Resources – China Calling !

In one of the news announcements yesterday, came word that CNOOC of China is buying Nexen of Canada - an energy exploration company.  CNOOC is a $38 billion company and Nexen reported revenues of $6.3 billion in 2011. This is a major step for a Chinese company, a...

What Market Metrics work for you?

With key concepts and phrases like big data, metrics, marketing analytics and benchmarks floating around our every day vocabulary we thought it appropriate to see how these might apply to the B2B marketplace. Both sales and marketing are trying to find opportunities -...

Can Social Media Work With Global 5000 Companies?

We recently came across a good article in Chief Marketer that focused on an IBM initiative to use social media with inside sales teams. This got us thinking - -does social media really work in B2B markets? From Facebook to Twitter, LinkedIn and YouTube, companies...

Is This Where B2B Sales is Heading?

There was a good article in Forbes today that speaks to the real challenge facing organizations today as they attempt to continue searching for ways to increase sales while struggling with the changing environment of social media tools & customer engagement. We...

A Profile of China’s Big Business

This week's earnings announcement by Apple highlighted the importance of China in the world market. Their sales success in China this quarter has been hailed by some as the reason Apple was able to beat the numbers this quarter. From the earlier days when the term...

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