As Comcast and NBC made their announcement this past week, it comes in the midst of a tidal wave of change in the television industry. Watching TV or video over the internet made easy by the likes of Hulu, YouTube and handfuls of start-ups are pushing the established businesses of broadcast TV and Cable TV. In turn, the advertising world is facing yet another major hurdle.
Many players, many threats, many opportunities.
We took a look at 95 Global 5000 companies involved in TV, Cable, Advertising and Telecommunications — all players in this rapidly changing scene. Among the largest players are the likes of AT&T, NTT, Comcast, Aegis, Time Warner Cable and Cox Enterprises.
These 95 companies had revenue of approximately $1.4 trillion (that’s trillion with a T). Between 2007 and 2008, they grew 5.5%. We can expect 2009 to be lower when the books are finally closed.
A lot at stake !!
If you have customers here or are selling into this market environment — better fasten your seat belt.