We have seen a lot of press attention lately to the S&P 500. Of course, it is all related to the health of the economy. Seemingly the line goes, if the S&P 500 is going up, then the market is recovering. I think they (whoever writes all that) are missing a larger picture.

The S&P 500 is US based companies that are traded.
Global 5000 companies are the largest in the world — not just US based, not just publicly traded.

There are obvious changes in the world order – -for example, GM is no longer part of the S&P 500 as they filed bankruptcy. They were replaced by DeVry Institute. That said, marketers and those trying to sell to major accounts need to take off the blinders and understand the world at large a bit more.