Account Based Marketing (ABM) continues to get a lot of play in online blogs and consultant advice writings. One of the principles of ABM is that the efforts are focused on key accounts rather than a scatter approach to marketing and sales. In earlier iterations this was also called major account or strategic account marketing.
Taking this concept of focusing on accounts, we have tallied the Global 5000 accounts by country – these are the largest companies in the world (by revenue). If your organization is going to place resources where the major accounts are located, here are the top 12 countries to focus on. They have the most Global 5000 companies.
- USA 2,194
- Japan 347
- China 317
- UK 259
- Germany 162
- Canada 127
- France 125
- Switzerland 116
- India 96
- Australia 93
- Italy 75
- South Korea 64