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The Global 5000 Analysis – DuPont Spin-off Announcement
One major announcement among Global 5000 companies illustrates the challenges businesses face when managing the corporate CRM/marketing database. It is the constant upkeep and maintenance caused by change that those in demand generation and marketing operations roles are continually chasing.
Recently DuPont (ranked #1283) announced it will be splitting into 3 separately traded public companies. Now, those managing the B2B company databases have to track down their DuPont prospects and get ready to assign them to the proper sales & marketing resources.
DuPont has been a challenge over the years. At one point it ranked near the top 100 with over $85 billion in revenue, acquired Dow, acquired Rohm & Haas, split into 3 companies back in 2018, and sold off various businesses since then.
And now this.
It is one thing to have a list of companies/prospects – – quite another to actively manage it and keep it fresh.
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