Our Global 5000 database is often used by marketing teams who take our file and match it to their internal CRM records and append an indicator (record number of ranking) for matched records onto their internal customer and prospect file.
The idea is that the external validation indicating a record is part of a large organization lets the sales & marketing team handle the big player appropriately.
The concept is simple. The practice and implementation is often tedious and manual. We have found that the records in the file typically fall into 3 buckets and are usually equally split between:
– Records that match 100% first time through
– Records that will have no match
– Records that are “maybes” that need manual research – maybe for spelling or abbreviations or missing words, etc.
If you are interested in matching your internal marketing records to The Global 5000, get in touch to get a complimentary match for a sample of your records.
The Definitive List of the Largest Companies in the World