When we first assembled The Global 5000 we focused efforts on not only finding the largest companies in the world but also doing the research of looking for big companies in every country in the world. That included places like Russia – which at the time did not seem like a big issue.
Fast forward to 2022 when Russia invaded Ukraine and the resulting sanctions, export controls, and company pullouts and that picture is less than clear today. Trying to get facts and figures out of Russian companies and the business climate is a mess
Looking back a few years . . . In 2019, the Global 5000 companies generated nearly $64 trillion of revenue with Russia representing $816 billion of that figure. Recently in 2023 (the last year where we had full data) the Global 5000 company revenue grew 21% to over $77 trillion but Russian companies in the Global 5000 actually saw revenue shrink to $718 billion.
Rosneft Oil, Gazprom, and Lukoil were among the largest in the world and are the largest in Russia. We can get some information out of the large players but not all – particularly where the Russian government has taken over the full ownership. Most of the data and figures are the result of anecdotal facts.
The bottom line here is that when looking at global markets, global figures or total market opportunity, there will be pockets where the markets are not available – like Russia right now – and your market data and plans will need to be adjusted for that and focused on the Total Available Market.
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