Recently, we added dollar estimates for the amount each company in The Global 5000 spends in three areas – Corporate Training, IT and Marketing. If we look at these three areas, they all represent corporate spending on both internal staff and external products and services … and offer some of the best opportunities for outsourcing to other businesses.
Taking all three of those spending categories and adding them together, we get a total expenditure estimate that shows a market opportunity for industry suppliers. Totalling those dollars up by country can create a targeted priority list of countries with the best B2B potential. The dollar amounts shown here are in Billions of USD for the Top 25 countries.
- USA $1,728
- Japan $614
- China $345
- UK $285
- France $284
- Germany $274
- South Korea $118
- Italy $112
- Netherlands $111
- Canada $100
- Switzerland $98
- Spain $90
- Brazil $75
- Australia $68
- Taiwan $62
- India $62
- Russia $52
- Hong Kong $46
- Mexico $37
- Sweden $36
- Belgium $34
- Singapore $22
- Denmark $20
- South Africa $20
- Malaysia $19