Managing a database like the Global 5000 requires constant maintenance & updating. We tend to it every day by not only doing updates when a company record is ready for new info from their recent annual revenue reporting – but also by monitoring the news wires for activity.
It is in those daily research and monitoring activity where the keys to keeping clean data and accuracy come into play. Most of these have to do with tracking mergers, acquisitions, divestitures and spin-offs that create new entities. These details matter for companies marketing to the enterprise as they detail shift focus or coverage areas that need to change. For example, if Company A is a prospect for you primarily because their distribution division has the right profile & suddenly the parent company decides to sell that division — your target audience just shifted on you and your existing marketing data will not work for your purposes.
To illustrate the amount of activity that goes on in these large, Global 5000 companies we took a snapshot of postings we captured over the past week.
1 March 2019
- L Brands is closing 50 Victoria Secret stores
- GAP will be splitting into 2 companies
- Eaton Group is spinning off its lighting division into a separate company
27 February 2019
- CVS is selling a Brazilian entity to Raia Drogasil
- Nisshin Seifun acquired Australia’s Allied Mills
- Cogeco is selling its cloud services business
- ConAgra sold Wesson Oil brand to Richardson Internation
26 February 2019
- Windstream filed Ch 11
25 February 2019
- GE selling its big pharma business to Danaher
- RTL Group sold a film business unit to KKR
- Ericsson bought an antenna division from Kathrein
- Roche Group is acquiring Spark Therapeutics
- Ipsen is acquiring Clementia Pharmaceuticals
- Brambles Ltd sold a plastics container business to private equity
21 February 2019
- Merck is acquiring Immune Design Corp.
- DowDuPont spinning off its Sustainable Solutions consulting group
20 February 2019
- DP World acquired P&O Ferries
- CEMEX divesting Baltic assets
19 February 2019
- Qualcomm sold off 2 business unites
- Payless Shoes filed bankruptcy
- Pearson sold US K-12 courseware
- Bank Leumi selling credit card operation to private equity