One question we get asked about The Global 5000 companies is – “How much of the market do these companies represent? One way to put this top tier of companies in perspective is to look at their collective revenue and the overall global economy.
Consider this — if we add up the revenue for the Global 5000 companies, it comes to $44 trillion dollars.
There are 154 countries in the world with a population of 1 million or larger. If we add up the GDP of these 154 countries, that totals $61 trillion.
While revenue and GDP are not a 1 to 1 match of revenue to spending & consumption, the point is that these large firms represent a huge portion of all economies. And that is for only 5,000 companies. When you consider all the time and energy spent chasing all sorts of names, companies and leads for a small portion of a market — it is curious why companies don’t focus more on those big companies who are big spenders.