Can Social Media Work With Global 5000 Companies?
We recently came across a good article in Chief Marketer that focused on an IBM initiative to use social media with inside sales teams. This got us thinking – -does social media really work in B2B markets? From Facebook to Twitter, LinkedIn and YouTube, companies everywhere are using and experimenting with social media. There has […]
B2B Social Media & The Global 5000
As social media in B2B continues to evolve, we have added a way to measure and compare the social media involvement of Global 5000 companies. Rather than try to evaluate the corporate presence, we have looked at using the LinkedIn profiles of employees in each of the Global 5000 companies. Using this data and looking […]