Global 5000 Database update – August 2017
During the month of August, 532 records were updated bringing the total updates for the year to date to 4,144. Included in these updates were the addition of 17 new companies to the database in August. We also removed 17 other firms for the month by putting them into inactive status. Every month we complete […]
Global 5000 Database update – July 2017
During the month of July, 564 records were updated bringing the total updates for the year to date to 3,612. Included in these updates were the addition of 16 new companies to the database in July We also removed 15 other firms for the month by putting them into inactive status. Every month we complete […]
Global 5000 DB Updates – September 2016
During the month of September, we added another 20 new companies, removed 8 more bringing the total active records to 4,914. To date this year, we have added 320 companies to the database. For the quarter, we added 97 companies and removed another 35. As with any set of b2b data, pruning and constant attention […]
Largest Market Opportunities – where are your major accounts?
Account Based Marketing (ABM) continues to get a lot of play in online blogs and consultant advice writings. One of the principles of ABM is that the efforts are focused on key accounts rather than a scatter approach to marketing and sales. In earlier iterations this was also called major account or strategic account marketing. […]