During 2011, The Global 5000 companeis were very active with a number of mergers, acquisitions, divesting assets, new IPO’s and other corporate actions. In total we recorded 245 activities representing over 330 companies.

Tallying up the key areas, there were 135 acquisitions, 7 companies filed ch 11 banruptcy while 5 others emerged from bankruptcy protection. Thirty companies divested of some business unties or product lines. Ten companies in The Global 5000 went private. Eleven companies announced name changes and 17 companies announced they were are splitting the company into two or more entities.

What does this mean to you?    These activities and changes become important for your organization’s CRM system and the client and prospect recrods in there. Database Marketers need to continually update their internal systems that can feed sales prospects and account management.  Sales account assignments are almost aways affected as are quotas and expectations for renewals and new client acquisitions.

These Global 5000 companies do not stand still. There is continual evaluations of existing businesses, portfolios and looking at new opportunities.  That in turn, generates a high levle of activity which creates new opportunities.

Among the larer firms with activities in 2011 are listed here. If you have your sightes on any of these, it is time to ensure the database is current.

  • Wal-Mart Stores
  • China Petroleum & Chemical
  • ConocoPhillips
  • General Electric
  • Berkshire Hathaway
  • Bank of America Corporation
  • Samsung Electronics
  • Hewlett-Packard
  • GDF Suez
  • Cargill
  • Hitachi Ltd
  • Nestle
  • Siemens
  • IBM
  • HSBC
  • Aviva